What is Marketing 2.0?

Quite simply, it’s all your new marketing managed really, really well.

The problem is that the way people buy has changed

People don’t want to speak with sales reps anymore. They’d rather research a solution on their own. And when they’ve found what they’re looking for they will call you speak with an inside sales rep to assure them they’re making the right decision.

So you need to make sure you get found first. That’s Inbound Marketing: Best Practices in Web Design, SEO, Pay-per-click, Blogging, Social Media, and PR.

The problem is compounded because you still have to stay in touch with your customers and prospects

So you take your prospects and put them into a marketing sequence (“drip marketing” or “lead nurturing”). You spend more of your time strategically creating messages and content that will resonate with individuals, rather than creating undifferentiated broadcast spam.

In other words, consultative selling is going inside, and becoming a “conversation,” and essentially a marketing function.

Bottom Line: Marketing 2.0 wraps up Inbound Marketing, CRM/Outbound Marketing, and Content Marketing into one integrated system that will help you educate your prospects until they’re ready to buy.