What is Lean Marketing, exactly?
Everyone’s looking for results.
Is there a sure-way method to find them?
Yes–if you take the time to measure your results, which many companies are simply too busy to do.
“You can’t improve what you can’t measure.”
Many companies think they’re practicing “Direct Marketing” without taking the time to measure and report the results… they enjoy the results, but they don’t try to figure out how they could do better.
Like Direct Marketing, Lean Marketing is targeted, personalized, measurable, but most importantly, it’s improveable.
As consumers, and as business managers, we’ve all seen successful examples of Direct Marketing. You go to your mailbox, open your mail, and there’s a letter that stands out — it comes from a real person directly to you with an offer designed to delight you and make you want to respond.
As marketers, if you use Direct Marketing regularly, you know that for every $1.00 you spend you can get $20.00 back, or $24.63, or whatever. Predictable return on investment helps you with your budgeting, your cash management, and your profitability.
Lean Marketing is Continual Improvement applied to Marketing
You want to know how to get better results?
Everyone says they want better results.
So why aren’t companies more adventurous when it comes to trying new things? Do they want to know how to get better results?
It’s the “I hate brocolli” syndrome of marketing and business.
If you ask the average CEO, “What’s the rationale for the way you’re currently marketing your services?” Many say: “It’s what we’ve always done.”
The sad truth is that many companies are engaging in the same old tried marketing tactics rooted in strategies that were developed eons ago (a.k.a. 2007). They’re wasting money on tactics that are not rooted in any real, current strategy – or based on the realities of today’s marketplace.
How to get better results: Higher response rates and higher conversions
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