Customer Winbacks

Emphatically “Yes”!

There are lots of reasons, other than the economy, why you are losing customers.

Customers could’ve been frustrated by delays, or aggravated by one bad experience. They could be annoyed by lack of response from you, or seduced away by your competition.

The point is: “If you are losing customers—do you know why?”

There’s a big difference between customers who are gone and customers you can win back. Unfortunately, most sales managers and salespeople don’t make that distinction.

And many executives neglect to direct their managers to ferret out the reasons why customers are defecting. Why? In the rush to get new business—we ignore lost business—even though in many cases the closing ratio for winning back lost customers can be much higher than the ratio for new business. And the reasons for customer defection are vitally important.

A customer win-back program is valuable for three main reasons (1) you win back “lost” revenue (2) you can uncover potential weaknesses in your organization, and (3) you can discover potential threats from the competition.

4 Steps to Winback Success

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Referrals = Stimulus

I am funding a Small Business Stimulus package of my own.

If you refer someone to me, and they engage me for a project, I will write you a check for 10% of the engagement fee (the average fee is $2,250 which means approximately $225 in your pocket). 

If you happen to know anyone who could benefit from this, please forward it to them, or fill out the form below.

Anyone you refer me to, and who engages me, I will take 10% of the engagement and write you a check.  If you decide to donate the money to Donors Choose, I’ll match it. Making it 20%. And I’ll make the contribution in your name.

For example, I offer a comprehensive website design/search engine marketing package for small business that’s $4,500. Typically I split this into two payments $2,250 upon engagement, and $2,250 upon launching the website.

That means either I’ll write you a check for $225, or I’ll donate $450 in your name to Donor’s Choose, and you get to decide where it goes.

Everybody wins. Thank you!

If you sometimes feel like you’re stuck, or that your key employees are stuck, and that you can’t teach an old dog new tricks, then you’d probably be interested in a fascinating piece in the New York Times that was entitled: “Can You Become a Creature of New Habits?”

In the article, it affirms that ”brain researchers have discovered that when we consciously develop new habits, we create parallel synaptic paths, and even entirely new brain cells, that can jump our trains of thought onto new, innovative tracks.”

Moreover, “rather than dismissing ourselves as unchangeable creatures of habit, we can instead direct our own change by consciously developing new habits. In fact, the more new things we try — the more we step outside our comfort zone — the more inherently creative we become, both in the workplace and in our personal lives.”

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