What are the Best Practices in Blogging for SEO?
“If SEO works so well,” many of my clients ask me, “why I’m recommending the use of Blogs to drive traffic to their websites?”
In order to understand why Blogs are not only necessary, but they’re an essential part of driving traffic to your website, and why you’d want to know the Best Practices in Blogging for SEO, it’s it’s important to take a step back and talk a minute about how Google develops the rules that determine how high our pages rank in the search engines.
The Google PageRank Algorithm
Several years ago, few people really could imagine the explosion of social media engines like Linked-in, Facebook, and Twitter.
“The perfect search engine would understand exactly what you mean and give back exactly what you want.” ~ Google co-founder Larry Page
When Google modified its Pagerank Algorithm to include backlinks, it was the beginning of the Social Media Revolution (or the revolution of user-generated content). Google dictated that it’s not only structure of your code on your pages that determines your page rank, but also how many influential websites link to yours…, in other words, your search engine visibility is determined not only by the quality of the content on your website, but by who is linking to you.
This is why why Blogging is the new strategy to attain search engine visibility - and why it’s important to know the Best Practices in Blogging for SEO - because Blogging provides a platform to share your ideas, get others to connect with you, and if your ideas are good ones, they can share you ideas with others. So you’ve got one platform that facilitates all three actions of social media: (1) Connect (2) Collect and Share, and (3) Create.
Success breeds success. If your posts are popular and they follow the best practices in blogging for SEO, chances are they’ll also achieve greater search engine visibility.
Here are the Best Practices in Blogging for SEO
What’s Inbound Marketing and Web 2.0, exactly?
Why is everyone talking about Inbound Marketing and Web 2.0? Who cares about the “Real-time Web?”
Several years ago when Google modified its Pagerank Algorithm, and started factoring in how other influential websites link to yours, few people really could imagine the explosion of social media engines like Linked-in, Facebook, and Twitter. Your search engine visibility is determined not only by the quality of the content on your website, but by who is linking to you.
Just recently, Google has launched the real-time web. Now more than ever there is an extraordinary opportunity for small businesses to carve out a niche in their social media marketplaces — effectively creating their own channel to communicate with their customers and prospects.
In an article in Huffpost by Manish Mehta, the Vice President, Social Media and Community at Dell Inc. (who can attribute $7 million in sales to Twitter for doing nothing at all!), Mehta affirms “Social media isn’t a means to further a corporation’s strategy, it’s a means to help determine it.”
Sometimes pictures (or mindmaps) are better than words, so I’ve created a Mindmap that illustrates a general Inbound Marketing/Social Media Strategy.
Inbound Marketing and Web 2.0 Strategy for Small Businesses
Are you looking for ways to Get More out of Pay per click?
The biggest mistake people make when it comes to Pay per click Marketing is to rely solely on Google Adwords, create one ad, send it to the home page of your website, and choose all the keywords that Google suggests.
That’s a great way to go through your entire budget fast with zero results.
The trick to getting higher higher response rates and clickthroughs on Pay per Click Marketing is to create a separate landing page for each of your top keywords in three easy (but time-consuming) steps.
4 Easy Steps to Get More out of Pay per click
Small Business Marketing Blog
- The Power of Ideas: Positive Thinking Produces Positive Results
- A Great CMS for Small Business Websites
- You Are Stronger Than You Think You Are
- Free Social CRM: Get Rich Contact Profiles Inside Gmail
- Create your own Social Media Email Signature
- 18-Minutes a Day to Greater Productivity
- 3 Easy Ways to Get Top Rankings
- The Best Social Media CRM