Website Makeover? Or Website Pink Slip?
Could you benefit from a Website Makeover? Or should you just start over?
Does your website need to go?
When you discover you’ve made a bad hire, you usually don’t hesitate to fire the person–or to provide coaching and training to fix the problem(s), so that your employee is a happy, productive, contributing member of the team.
The same should be true of an unproductive website. You should assess your website so that you can determine whether you can fix it with a Website Makeover — or junk it, and start over.
Your website represents you. Some might even say, it is you. A finely tuned website could be working for you around the clock–helping spread the word about what you do, how you do it better than anyone, and creating opportunities with customers and prospects who need your products or services.
I realize that others have put together lists of factors that create a productive website, but I put this list together specifically for small business owners to help them determine if they could benefit from a Website Makeover. If I’ve forgotten anything please feel free to add yours in the comment form!
