You want better results? Try something new!
Monday, January 25th, 2010 at
6:16 am
Comments (1)
Everyone says they want better results.
So why aren’t companies more adventurous when it comes to trying new things?
It’s the “I hate brocolli” syndrome of marketing and business.
If you ask the average CEO, “What’s the rationale for the way you’re currently marketing your services?” Many say: “It’s what we’ve always done.”
The sad truth is that many companies are engaging in the same old tried marketing tactics rooted in strategies that were developed eons ago (a.k.a. 2007). They’re wasting money on tactics that are not rooted in any real, current strategy – or based on the realities of today’s marketplace.
