How *Not* to Promote a Facebook Page

Do you want to promote a Facebook Page?

Don't administer promotions on the wall

Facebook is, quite simply, social networking at its finest. Not only can you use the platform to interact with family and friends, but from a commercial point of view, it’s great for marketing as well. 

It is a Marketer’s dream… You can connect with more than 500 million potential customers, you can choose your audience by location, age and interests… all with easy-to-target, self-reported demographics that are up-to-date and accurate. 

If you own a business, or are responsible for marketing one, you’re right to think about creating a Facebook Page (formerly a Fan Page) and build community around your business. And you’re right to think about using a drawing, contest, or sweepstakes to promote a Facebook Page and “gain likes” (grow your Fan base). 

How to Promote a Facebook Page: Be aware of the rules and regulations

It’s grown so much so quickly there’s still confusion about what you can and cannot do to promote a Facebook Page. 

For example, it is against Facebook’s promotional guidelines to post this offer on the wall of your fan page: 

“Like us and Win a $250 Shopping Spree (or some other prize)”

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