What are the Best Practices in Blogging for SEO?
“If SEO works so well,” many of my clients ask me, “why I’m recommending the use of Blogs to drive traffic to their websites?”
In order to understand why Blogs are not only necessary, but they’re an essential part of driving traffic to your website, and why you’d want to know the Best Practices in Blogging for SEO, it’s it’s important to take a step back and talk a minute about how Google develops the rules that determine how high our pages rank in the search engines.
The Google PageRank Algorithm
Several years ago, few people really could imagine the explosion of social media engines like Linked-in, Facebook, and Twitter.
“The perfect search engine would understand exactly what you mean and give back exactly what you want.” ~ Google co-founder Larry Page
When Google modified its Pagerank Algorithm to include backlinks, it was the beginning of the Social Media Revolution (or the revolution of user-generated content). Google dictated that it’s not only structure of your code on your pages that determines your page rank, but also how many influential websites link to yours…, in other words, your search engine visibility is determined not only by the quality of the content on your website, but by who is linking to you.
This is why why Blogging is the new strategy to attain search engine visibility - and why it’s important to know the Best Practices in Blogging for SEO - because Blogging provides a platform to share your ideas, get others to connect with you, and if your ideas are good ones, they can share you ideas with others. So you’ve got one platform that facilitates all three actions of social media: (1) Connect (2) Collect and Share, and (3) Create.
Success breeds success. If your posts are popular and they follow the best practices in blogging for SEO, chances are they’ll also achieve greater search engine visibility.
Here are the Best Practices in Blogging for SEO
How do you Create a Better Linked-in Profile?
But Linked-in is greatly underrated as a place to showcase your talents, grow your capabilities, and develop new business opportunities. It is certainly worth your time to build a better-Linked-in Profile.
I know for a fact that many Human Resource Professionals use Linked-in to help find and screen candidates. If you’re a job seeker, your should optimize your Linked-in Profile–just in case someone is looking for someone like you at this very moment. If you’re a manager or an executive, you should take time to create a Better Linked-in Profile–to put your best foot forward.
I realize there are many blog posts out there about how to Build a Better Linked-in Profile, but I put together the 5 main things that I do whenever I update someone’s Linked-in Profile. These 5 things will help you (1) connect with others and let them connect with you (2) collect and share information that’s important to you, and (3) to showcase your own content that positions you as the expert, so that when a client or prospect has a need they call you first.
5 Easy Tips to Create a Better Linked-in Profile
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