3 Easy Ways to Get Top Rankings

Do you want to get top rankings for your web pages?

The problem with the Yellow Pages is… they just don’t work like they used to. 

Yellow Page ads are expensive…, plus they tie you even more closely to the phone company. I mean–haven’t we paid enough money to Ma Bell over the years? 

The way to get prospects to call you ready to buy what you’re selling these days is by achieving top rankings for your web pages. Top Rankings help you in two ways (1) you get more targeted traffic to your website, and (2) you’re viewed as being more trustworthy (if you’re top ranked, you must be good, making it easier to sell).

One of my clients–Back Bay Hardware in Boston, MA–wanted to achieve greater search engine visibility to take their business to the next level, so we did three things, which I’m going to share with you: 

Three Really Easy Ways to Get Top Rankings:

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How to Transform Old Leads into New Sales

How to Reactivate Leads if your CRM has become the Equivalent of a “Lead Graveyard”

Can you bring them back to life?

Most leads are declared dead prematurely. If this happens at your company, this means your CRM is the equivalent of a “Lead Graveyard”. 

Very often the best sales people are somewhat technology-averse. Your Reps land like a ton of bricks on the “A” leads, and all the other leads are consigned to the dustbin of CRM history. 

Many sales reps, and most telemarketing firms,will give up on a lead after 3  phone calls, so many leads are declared as unqualified without having a single conversation! The supreme irony is that sales reps are continually asking for more leads after ignoring 3 out of every 4 leads produced for them.  

The bad news is that this is potentially a collosal waste of time and money.  The good news is that we, as marketing managers who are tirelessly advocating for our clients’ and employers’ best interests, and reminding everyone about our mutual purpose of increasing sales and profits, can capitalize on this opportunity and reactivate leads through a followup sequence that will bring those dead leads back to life. 

So that’s why I’m sharing a very simple Reactivation Sequence that you can implement to reactivate leads, and bring them back to life: 

How to Reactivate Leads: A Simple Sequence to rescuscitate leads declared dead prematurely: Read more >>

Inbound Marketing: Save Time and Make More Money

Why Outsourcing Inbound Marketing is the best option for most Small Businesses

What do you value most?

If you are a small business owner and you read beyond this paragraph, I’m going to share my inexorable logic why outsourcing inbound marketing is the best of all possible options to find new customers for your small business.

If you are a small business owner, what are the two things that you value most?

After speaking and working with many small business owners, and being a small business owner myself, I can tell you without a doubt, the two most valuable things you possess as a small business owner are (1) time and (2) money:

1. Time. There’s just not enough of it. It’s your most valuable resource. With it you create the 2nd most valuable thing which is:
2. Money. It’s scarce. If you invest it, there’s got to be a return on investment, period. The higher the better, so if you can measure it, and improve it, so much the better.

Time and money are your most valuable resources. And everybody wants what you’ve got. That is precisely why Outsourcing Inbound Marketing is the best of possible options for you.

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