When you discover you’ve made a bad hire, you usually don’t hesitate to fire the person–or to provide coaching and training to fix the problem(s), so that your employee is a happy, productive, contributing member of the team.

The same should be true of an unproductive website. You should assess your website so that you can determine whether you can fix it–or junk it, and start over.

Your website represents you. Some might even say, it is you. A finely tuned website could be working for you around the clock–helping spread the word about what you do, how you do it better than anyone, and creating opportunities with customers and prospects who need your products or services.

I realize that others have put together lists of factors that create a productive website, but I put this list together specifically for small business owners, if I’ve forgotten anything please feel free to add yours in the comment form!

7 Attributes of a Happy, Productive Website:

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Everyone says they want better results.

So why aren’t companies more adventurous when it comes to trying new things?

It’s the “I hate brocolli” syndrome of marketing and business.

If you ask the average CEO, “What’s the rationale for the way you’re currently marketing your services?”  Many say: “It’s what we’ve always done.”

The sad truth is that many companies are engaging in the same old tried marketing tactics rooted in strategies that were developed eons ago (a.k.a. 2007).  They’re wasting money on tactics that are not rooted in any real, current strategy – or based on the realities of today’s marketplace.

How to get higher response rates and higher conversions

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