What are the Best Practices in Blogging for SEO?
“If SEO works so well,” many of my clients ask me, “why I’m recommending the use of Blogs to drive traffic to their websites?”
In order to understand why Blogs are not only necessary, but they’re an essential part of driving traffic to your website, and why you’d want to know the Best Practices in Blogging for SEO, it’s it’s important to take a step back and talk a minute about how Google develops the rules that determine how high our pages rank in the search engines.
The Google PageRank Algorithm
Several years ago, few people really could imagine the explosion of social media engines like Linked-in, Facebook, and Twitter.
“The perfect search engine would understand exactly what you mean and give back exactly what you want.” ~ Google co-founder Larry Page
When Google modified its Pagerank Algorithm to include backlinks, it was the beginning of the Social Media Revolution (or the revolution of user-generated content). Google dictated that it’s not only structure of your code on your pages that determines your page rank, but also how many influential websites link to yours…, in other words, your search engine visibility is determined not only by the quality of the content on your website, but by who is linking to you.
This is why why Blogging is the new strategy to attain search engine visibility - and why it’s important to know the Best Practices in Blogging for SEO - because Blogging provides a platform to share your ideas, get others to connect with you, and if your ideas are good ones, they can share you ideas with others. So you’ve got one platform that facilitates all three actions of social media: (1) Connect (2) Collect and Share, and (3) Create.
Success breeds success. If your posts are popular and they follow the best practices in blogging for SEO, chances are they’ll also achieve greater search engine visibility.
Here are the Best Practices in Blogging for SEO
Could you benefit from a Website Makeover? Or should you just start over?
When you discover you’ve made a bad hire, you usually don’t hesitate to fire the person–or to provide coaching and training to fix the problem(s), so that your employee is a happy, productive, contributing member of the team.
The same should be true of an unproductive website. You should assess your website so that you can determine whether you can fix it with a Website Makeover — or junk it, and start over.
Your website represents you. Some might even say, it is you. A finely tuned website could be working for you around the clock–helping spread the word about what you do, how you do it better than anyone, and creating opportunities with customers and prospects who need your products or services.
I realize that others have put together lists of factors that create a productive website, but I put this list together specifically for small business owners to help them determine if they could benefit from a Website Makeover. If I’ve forgotten anything please feel free to add yours in the comment form!
7 Factors to Determine Whether a Website Makeover would work for you: Read more >>
You want to know how to get better results?
Everyone says they want better results.
So why aren’t companies more adventurous when it comes to trying new things? Do they want to know how to get better results?
It’s the “I hate brocolli” syndrome of marketing and business.
If you ask the average CEO, “What’s the rationale for the way you’re currently marketing your services?” Many say: “It’s what we’ve always done.”
The sad truth is that many companies are engaging in the same old tried marketing tactics rooted in strategies that were developed eons ago (a.k.a. 2007). They’re wasting money on tactics that are not rooted in any real, current strategy – or based on the realities of today’s marketplace.
How to get better results: Higher response rates and higher conversions
Small Business Marketing Blog
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- 3 Easy Ways to Get Top Rankings
- The Best Social Media CRM