Direct Mail Marketing

Direct Mail Marketing is where it all began

Make them an offer they can't refuse.

The real power of Direct Mail lies not only in the medium, but in the scientific methodology that is used to develop mail packages that consistently deliver higher response rates, lower costs of customer acquisition—and ultimately higher and continually improving ROI. 

We are experts in Direct Mail Marketing, and can help you develop a Direct Mail Control Package that produces predictable results.

How to increase your response rates from 2%‐5% to 7%‐15% and higher

Ok, we’ve all heard of the 40‐40‐20 rule in Direct Mail that says the success of any campaign is attributable 40% to the list, 40% to the offer, and 20% to the copy & creative.

Of course “creative” types never like to hear this. But then again, how much is it costing you to be “creative” if you’ve got little or no sales to show for it? It’s costing you a lot.

In the real, brutal world of Measurable Results, things are not so simple…, and while the 40‐40‐20 rule holds true somewhat in theory…, there is a Direct Marketing 2.0 Corollary to this theory.

The Direct Marketing 2.0 Corollary to the 40‐40‐20 Rule of Direct Mail Marketing

“Timing can make or break your campaign, and in the age of the Internet, the timing is now.”

The beauty (and the agony) of Direct Mail Marketing is that we are not in an ivory tower discussing theoretical principles. Direct Mail is all about action. And, about putting time‐honored principles and techniques that we’ve learned through years of experience into practice.

The results derived from Direct Mail Marketing do not lie. You can’t hide from them. Either you are successful, or you are not. Bottom line—is it bringing money in the door?

Ok, so are you ready? The secret to increasing your response rates to levels you’ve never imagined before is: “Testing.”

Testing. Testing, testing, testing.

Test everything in order of importance: 1) List, 2) Offer, 3) Creative, and 4) Timing.

If you need someone to help you implement a Direct Mail Marketing Progam for your business, please contact me today.