Copywriting Services

Copywriting Services

Copywriting Services

"It ain't creative if it don't sell."

No matter what the medium, the old rules still prevail.

You should forego jargon and big words that no-one understands, and write directly to your audience using clear, concise language that spells out the benefits of your product or service, and what a prospect or customer should to do to purchase from you.

The first step towards real, measurable results begins with your copy…

What I need to know

There’s a lot that needs to be known before anyone sits down to write a word of sales copy. If I’m going to write it, these are questions I ask to be prepared…

  • What’s your target market? Who do you want to reach? What are their wants and needs?
  • What are the benefits and features of your product or service (in priority order)?
  • What action do you wish your customer or prospect to take (To call for an appointment, to make a reservation, to send in an order, etc.).
  • Who is your competition? Both direct and indirect. What are they mailing? What do their websites look like? What offers and creative approaches are they testing and rolling out?
  • What mailing lists do you plan to use? The mailing list is one of the most crucial factors in your successs.
  • What kind of website do you have? A website can only succeed if it’s optimized for your target audience.

Copywriting Services – Your offer is crucial to your success

What’s your offer?

Your offer, along with the list, is one of the critical components that factor into your success (or your failure). There are lots of potential offers; this is just a sampling:

  • Free trial
  • Installment terms
  • Free gift with inquiry
  • Free gift with purchase
  • Free Information Packet
  • Free catalog
  • Free demonstration
  • Free survey of your needs
  • Free estimate
  • Quantity discount
  • Sliding-scale discount
  • Free sample
  • Nominal charge sample
  • Extended guarantee or warranty

 If there’s no offer, you might as well not bother.

Creative Guidelines for Direct Marketing Copywriting Services

The 3 R’s of Direct Marketing:

  • Make your offer RELEVANT.
  • Establish a RELATIONSHIP with your customer, (they’re not a customer until they’ve bought from you three times).
  • Be RESPONSIVE to your customer’s needs.

 You know the one radio station everyone tunes into right?

WII-FM: What’s In It For Me?

So be sure answer the question: “What’s In It For Me?” from your customer’s perspective, or else they’ll tune you out.

The same goes for practicing public relations. When you’re trying to pitch a story to an editor you have to answer the question:

WII-FMR: What’s In It For My Readers?

So make it as easy as possible for people–anyone and everyone–especially editors and journalists–to do business with you.

AIDA: Attention, Interest, Desire, Action

  • Write benefits-oriented copy following the classic AIDA formula:
  • Grab your reader’s ATTENTION
  • Turn their attention into INTEREST
  • Arouse their DESIRE to own your product or service
  • Give them a call to ACTION, i.e, tell them exactly what they need to do — to conduct business with you

If you’d like someone to help you with Copywriting Services that will produce results, please contact me today.