We do not offer out-of-the-box “solutions”

You are unique. And you cannot, and should not,  attempt to solve your marketing problems with a canned approach.  At Les Proctor Direct, it starts with the metrics. And it ends with the metrics. How are we going to measure success? We measure success by results.

We provide a wide variety of services… too many to list here, but we’ve tried. It really boils down to “what do you need?” Or “what is best for you?” based on what you’re doing currently, and what you’d like to accomplish.  If after reviewing our website you feel we can be of assistance, please contact us for a Free 1/2-Hour Strategic Planning Phone Consultation.

Business Strategy and Planning

The problem most companies face is that their actions are tactical and rooted in “what’s been done in the past.” The tactics they use don’t tie back cohesively to a strategy that’s based on a current evaluation of the business climate, and therefore the actions are disjointed and out of sync with their prospects, which dampens your sales efforts. Our business strategy and planning services will help you update your tactics to fit the current environment.

Branding and Identity

Branding your organization, services or products is instrumental in creating a distinctive identity. We help you define and verify their own individual attributes, your unique selling proposition, and create a strategy and an identity that will make you stand out in the marketplace.

Search engine visibility

You’ve got a great product that is unique and with margins that will allow you to operate your business profitably, but how do people find you? Placing yourself at the top of the search engines for your unique keyword phrases is one of the keys to obtaining high-quality, targeted traffic to your website. We employ tried-and-true techniques that help interested buyers find you first.

Web Design and Development

Our web designs focus not only on creating a high-quality professional image that communicates your unique value to your customers and prospects, but also on providing valuable applications that keep them coming back. Blogs, forums, visitor profiles, lead capturing forms, shopping carts, and other web 2.0 tools are essential ingredients in generating leads and converting your inqurirers into repeat buyers. 

SEO Makeovers / On-page Website Optimization

Can you salvage your current website and still attain search engine visibility? Or does your site require a complete overhaul? Sometimes you can work with what you’ve already got, and can be optimized to achieve higher search engine visibility using “on-page techniques” to search engines like Google, Yahoo, Ask, and MSN. 

Pay Per Click Marketing

PPC is a highly effective tool to help you achieve your objectives in a short period of time.  Many companies manage it ineffectively though, to get the most for your budget it requires aligning specific keywords with corresponding ads and landing pages. We have a documented track record of managing budgets effectively and producing greater results with less money.

Landing Page Optimization

If you’re driving people to your website, what are they doing? Are they letting you know that they are interested in your products or services? Depending on how well you’re following the accepted guidelines for landing page conversions, the right landing page can easily double or triple your inquiry conversion rate.

Copywriting Services

No matter what the medium, the old rules still prevail. You should forego jargon and big words that no-one understands, and write directly to your audience using clear, concise language that spells out the benefits of your product or service, and what a prospect or customer should to do to purchase from you. It ain’t creative if it don’t sell.

Direct Mail

The real power of Direct Mail lies not only in the medium, but in the scientific methodology that is used to develop mail packages that consistently deliver higher response rates, lower costs of customer acquisition—and ultimately higher and continually improving ROI.  We are experts in Direct Mail, and can help you develop a Direct Mail Control Package that produces predictable results.

Market Research

Using Market Research you can discover what your prospective customers want, need, or believe. You can also learn how they act. Once the research is completed, it can be used to determine how to market/position your product, or service. We make extensive use of Direct Mail Surveys to gather actionable business intelligence you can use to sell more.

CRM/Sales Force Automation

Sales Force Automation (SFA) software helps you integrate the inquiries that come in from your website(s), and helps your team meet and exceed revenue targets, and build long-term, profitable relationships. Centralize information from multiple sources (paper, spreadsheets, Outlook), into one, convenient, action-oriented workspace.

Ecommerce Systems

When you decide to open an online store, you face a range of options, from outsourcing everything to doing it all yourself. Choosing the software that will run your store is a complex process; and even if you don’t plan to do it yourself you’ll still need enough information to make informed choices. We can help guide you to make the choice that is best for your business.

Windows/Linux Web Hosting

TrueHybrid is the best server technologies from both sides of the fence, fused together in a way that just has to be seen to be believed. The Hosting Cloud makes it possible to upload both ASP (popular in the Windows camp) and PHP files (popular among Linuxheads) to your website–gasp!–right in the same folder. In a rare display of cooperation, both types of pages work flawlessly, side by side, on the same website.

RFM and Housefile Analyisis

Direct Mail is expensive. Who do you mail, who do you leave out, so that your mailing produces the greatest profits? The most popular and easy to implement segmentation for the house file is RFM, for recency, frequency, and monetary value. RFM has the advantages of being simple and easy to understand. When properly set-up, and enhanced with product purchase information, it is more than adequate for most B2B direct marketers.

ROI Analytics

The 80/20 rule applied to Direct Marketing means that eighty percent of your revenues (and an even greater percentage of your profits on a cost model) are derived from twenty percent of your customers. Who are these customers that are responsible for eighty percent of your revenues? And how can you find more just like them?”