http://www.lesproctordirect.com Measurable Marketing Thu, 11 Mar 2010 02:08:18 +0000 http://backend.userland.com/rss092 en Or at the very least "Why I love Infusionsoft" Infusionsoft is simply the most powerful CRM/Marketing Automation tool for small business. There's nothing better. It's like Salesforce.com + ExactTarget + 1ShoppingCart all-in-one. And for two seats at $299/month, plus $59/month per additional seat, the price cannot be beat.   You will not find a better all-in-one CRM/Marketing Automation System.  It includes:  (1) CRM ... http://www.lesproctordirect.com/2010/03/why-small-business-owners-love-infusionsoft/ You know the definition of insanity, right? "Doing the same old thing and expecting different results." So why do so many companies keep doing the same old thing, and expect anything different? It's insanity. If you'd like to break out of the same old routine, and produce some real results you need ... http://www.lesproctordirect.com/2010/01/12-marketing-ideas-to-achieve-better-results/ Everyone says they want better results. So why aren't companies more adventurous when it comes to trying new things? It's the "I hate brocolli" syndrome of marketing and business. If you ask the average CEO, "What's the rationale for the way you're currently marketing your services?"  Many say: "It's what we've always done." The sad truth ... http://www.lesproctordirect.com/2010/01/you-want-better-results-try-something-new/ Blogging and Social Media Sitting in a Tree: K.I.S.S.I.N.G. What is the purpose behind Blogging? It's not to show how smart or cute you are. If it's going to be a part of an effective business strategy, you need to provide value, to show people the way, and establish yourself as a thought leader. What is the ... http://www.lesproctordirect.com/2009/12/how-to-integrate-blogging-and-social-media/ Why is everyone talking about "Inbound Marketing?" Who cares about the "Real-time Web?" Several years ago when Google modified its Pagerank Algorithm, and started factoring in how other influential websites link to yours,  few people really could imagine the explosion of social media engines like Linked-in, Facebook, and Twitter. Your search engine ... http://www.lesproctordirect.com/2009/12/the-real-time-web-and-what-it-means-for-small-business-owners/ I love Wordpress, and others small business owners and marketers should too. Over the past two years, it has become my web design platform of choice. "Why?" You might ask.... Simply because a Wordpress website can do everything an old-fashioned website can do, and about 100 times more. 10 Reasons Small Business Owners Love Wordpress Here are ten ... http://www.lesproctordirect.com/2009/12/10-reasons-why-small-business-owners-love-wordpress/ When Warren Buffet speaks, people listen. Recently I happened to catch Warren Buffet on TV talking about how leaders should set business priorities. Buffet was saying that you should run your business like it's a family business--one that you are going to hold onto for 100 years, and the #1 thing you should think about is how ... http://www.lesproctordirect.com/2009/11/how-to-build-a-moat-around-your-business/ The biggest mistake people make when it comes to Google Adwords is to create one ad, send it to the home page of your website, and choose all the keywords that Google Adwords suggests. That's a great way to go through your entire budget fast with zero results. The trick to getting higher higher ... http://www.lesproctordirect.com/2009/11/how-to-get-more-for-your-pay-per-click-budget/ One of the most challenging and most commonly misunderstood components of successful business-to-business marketing is lead generation and nurturing (or 'demand generation and management'). Starting with how you generate inquiries through the challenging hand-off and follow-up by your sales force, and most importantly how you measure the results, this "discipline" sees more ... http://www.lesproctordirect.com/2009/11/why-b2b-lead-generation-and-nurturing-is-so-important/ Once you've established a unique identity, you need to create a web presence that works for you 24 hours a day, 7 days a week, 365 days a year with an offer that engages your prospects and prompts them to contact you. How do you get your prospects to engage with you? ... http://www.lesproctordirect.com/2009/11/make-sure-your-website-is-selling-not-telling/