How to Get Great Leads
A successful lead generation program can be the source of competitive advantage for your company
It is not one or two isolated tactics. It’s all of things working together in harmony to position you as the expert, and the ‘go-to resource’ when your client or your prospective client has a problem. If you’re currently not doing 4 or 5 of these things you should start immediately. If you’re currently doing 4 or 5, you should try another 4 or 5.
Tip: You can expand this mindmap to your entire page by clicking the ‘little square’ in the extreme bottom right.
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Wow! You really covered all the bases here! I’m an experienced sales coach and trainer and have seen a lot of ‘lead gen’ tactics in my day, but this is one of the best laid out and most comprehensive lists I’ve seen… gonna make it a lot easier for me to actually implement!! Thanks for this!
Thanks Ryan! Great point. Implementation and execution is the key here… that’s why I love Infusionsoft because I can implement all of these tactics, for myself and for my clients, without killing myself in the process!
Hey Les,
This is very sweet. I’m not an experinced sales coach at all, but everything you show here is something that we intuitively try to accomplish. Admitedly things can fall through the cracks without a structure (like this!). I look forward to being able to tell others about this and follow your progress.
It’s not WHAT you know or WHO you know… but WHO knows YOU! Your laser sharp focus to optimizing our website and marketing initiatives put our team in the crosshairs of the prospects we want. Many more than ever have become buyers. Your stuff works.