Closed Loop Promotion

When I started in the Direct Marketing Business 15 years ago, it seemed like everyone wanted  their systems to measure their marketing results. But those systems did not come cheap. Many of us without the budgets of large corporations relied on matchbacks to evaluate the results of our marketing, which was time-consuming, and did not allow us to act on the insights of our analysis in a timely manner.

“What was the ROI on that marketing campaign?”

If you operate a company, or you’ve worked in marketing for even a short time, you know how valuable it is to be able to measure your marketing results. With Lead Tracking and a Closed-loop Marketing, you can check how your leads are progressing through your sales funnel every step of the way, with very little effort at all, and at any moment look at a real metric like cost per customer acquisition (CPA) by marketing channel–making it easy to update your tactics if something is not working, or concentrate more of your efforts towards things that are working.

If you’d like to learn more about how I can implement a Closed Loop Tracking System for your business, simply click the button on the pre-filled web form to your right. I’ll show you how easy it is to implement a system with which you can monitor how your leads convert into sales, and measure the ROI on your marketing investments.

Simply add your phone number and your web address to the field below (if it’s not already there; if it is incorrect, please update it).
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The Benefits of Lead Tracking and Closed Loop Marketing

Now you can know where your leads are coming from and when your prospect is ready to have you call them

By installing a bit of code on the footer of your website, and on each of your web forms, you can track your leads by (1) web visit (2) web form registration (3) downloads, and (4) requests for information. This enables you to implement lead scoring so that you can contact the prospects who are educated and willing to buy from you.

Lead Scoring

Lead Scoring helps you prioritize on prospects who are ready to do business

Now you can align your budget and your activities to achieve specific objectives

Direct Marketing, specifically Closed Loop Marketing, empowers you to align your budget with your strategic objectives, so you can see first hand what’s working and what’s not working, and re-quickly re-prioritize your marketing activities to achieve continually better results. Now you can apply the Principles of Quality Management to Marketing, and improve your results in each of these areas:

  • Organic Search Engine Optimization
  • Referrals
  • Pay-per-click
  • Direct Traffic
  • Email Marketing
  • Social Media
  • Other Campaigns

Now real-time intelligence allows you to quickly re-prioritize your activities based on results

With lead tracking and closed-loop marketing, you can track leads all the way through the sales funnel from web visit through purchase-every step of the way, and have a real metric like cost per customer acquisition (CPA) by promotion channel…, which you can monitor on your executive dashboard.

Measure Cost Per Acquisition (CPA) by Promotion Channel

Measure Cost Per Acquisition (CPA) by Promotion Channel

Leads that convert into sales. Marketing that’s completely measurable.

The Deming Cycle

The Deming Cycle

As a Strategic Direct Marketing Consultant, my sole mission is to help you achieve your objectives and grow your sales and profits. And this is because Direct Marketing is measurable, and is designed to produce results.

Direct Marketing, Results Marketing, Lean Marketing, Accountability…, whatever you want to call it…, it’s just common sense, because you’re applying the basic principles of Quality Management to Marketing. You can’t improve what you don’t measure.

Direct Marketing empowers you to align your budget with your strategic objectives, so you can see first hand what’s working and what’s not working,  and re-quickly re-prioritize your marketing activities to achieve continually better results.

The secret is not only in the medium, but in the method. And, Les Proctor Direct can help you if (1) you lack a specific resource in-house (2) you need an extra pair of experienced hands to handle a project or a job, or (3) you need a fresh perspective.

Whether you’re in Cleveland—or New York or San Francisco for that matter…, if you have an urgent need that requires a seasoned direct marketing consultant whose sole mission is to increase your sales and profits, then contact me today.

Strategic Direct Marketing Services:

  • Strategic Marketing
  • Web Design and Development
  • Inbound Marketing
  • CRM/Marketing Automation
  • WordPress Web Development
  • ROI Analytics

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