The 5 Best Practices of Business Blogging

What are the Best Practices of Business Blogging?

Blogging is communicating

Blogging can be a great way to leverage social media to  position yourself as an expert–the “go-to” resource whenever someone has a problem you can solve, but to blog effectively you should follow the best practices of business blogging.

I know that a lot has been written on this subject, but I’m putting up what I consider the top 5 Best Practices of Business Blogging for your review–if you feel I’ve missed something or I’m off the mark, please let me know!

The 5 Best Practices of Business Blogging

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Inbound Marketing and Web 2.0

What’s Inbound Marketing and Web 2.0, exactly?

The time is now.

Why is everyone talking about Inbound Marketing and Web 2.0? Who cares about the “Real-time Web?”

Several years ago when Google modified its Pagerank Algorithm, and started factoring in how other influential websites link to yours,  few people really could imagine the explosion of social media engines like Linked-in, Facebook, and Twitter. Your search engine visibility is determined not only by the quality of the content on your website, but by who is linking to you.

Just recently, Google has launched the real-time web. Now more than ever there is an extraordinary opportunity for small businesses to carve out a niche in their social media marketplaces — effectively creating their own channel to communicate with their customers and prospects.

In an article in Huffpost by Manish Mehta, the Vice President, Social Media and Community at Dell Inc. (who can attribute $7 million in sales to Twitter for doing nothing at all!),  Mehta affirms “Social media isn’t a means to further a corporation’s strategy, it’s a means to help determine it.”

Sometimes pictures (or mindmaps) are better than words, so I’ve created a Mindmap that illustrates a general Inbound Marketing/Social Media Strategy.

Inbound Marketing and Web 2.0 Strategy for Small Businesses

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Why and How to Create a Gravatar

Why and How to create a Gravatar

 A ‘Gravatar’ is a ’Globally Recognized Avatar’.

An avatar is an icon or a little picture you see next to comments in a website, and is used to or distinguish yourself from others. In other words, a Gravatar is an Avatar you can take with you. Created by Tom Werner, and available at www.gravatar.com, gravatars make it possible for a person to have one avatar across the entire web.

Why is this important?

One of the factors in achieving higher search engine rankings for your website is what’s referred to as “off-page optimization,” which is determined to a large part by how many influential websites with a high page rank link back to your website.

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