Instead of searching online, consumers and business buyers who have a need are connecting to people they trust and asking for referral sources. This is why it’s *more important than ever* to be connected.
As I was writing this post I was trying to come up with a punchy headline, and it occurred me that maybe I ought to write a headline that would appeal to the Ebenezer Scrooge in all of us. I too, was resistant to the social media bandwagon at first, I admit it… I didn’t get it.
One this is undeniable though–there are 500 million Facebook users and counting.
So if you’re a small business owner these days, while you’re counting your pennies and watching every expenditure, you’re also wondering “how do I leverage my network and tap into my market that’s on Facebook?”
To illustrate how this works, I’m using 3 Facebook plugins that illustrate how you can quickly and easily ”Like” my Facebook Page. Is that self-serving of me? Yes–absolutely! But I’m also helping you, so it’s a win-win!
3 Social Plugins to help you Build your Facebook Page
Facebook is, quite simply, social networking at its finest. Not only can you use the platform to interact with family and friends, but from a commercial point of view, it’s great for marketing as well.
It is a Marketer’s dream… You can connect with more than 500 million potential customers, you can choose your audience by location, age and interests… all with easy-to-target, self-reported demographics that are up-to-date and accurate.
If you own a business, or are responsible for marketing one, you’re right to think about creating a Facebook Page (formerly a Fan Page) and build community around your business. And you’re right to think about using a drawing, contest, or sweepstakes to grow your Fan base.
Be aware of the rules and regulations
Facebook has grown so much so quickly there’s still confusion about what you can and cannot do.
For example, it is against Facebook’s promotional guidelines to post this offer on the wall of your fan page:
“Like us and Win a $250 Shopping Spree (or some other prize)”
So why aren’t companies more adventurous when it comes to trying new things?
It’s the “I hate brocolli” syndrome of marketing and business.
If you ask the average CEO, “What’s the rationale for the way you’re currently marketing your services?” Many say: “It’s what we’ve always done.”
The sad truth is that many companies are engaging in the same old tried marketing tactics rooted in strategies that were developed eons ago (a.k.a. 2007). They’re wasting money on tactics that are not rooted in any real, current strategy – or based on the realities of today’s marketplace.
How to get higher response rates and higher conversions
Blogging and Social Media Sitting in a Tree: K.I.S.S.I.N.G.
What is the purpose behind Blogging? It’s not to show how smart or cute you are. If it’s going to be a part of an effective business strategy, you need to provide value, to show people the way, and establish yourself as a thought leader.
What is the purpose behind Social Media? It’s to connect with People: Friends, Associates, Affiliates, Prospects, Customers, and let them know what you’re up to. If you are using social media, you get to build your own channel, and you are literally the Editorial Board, Editor in Chief, Writer/Anchor, and Ombudsman all in one person.
What’s the purpose behind integrating your Blogging and your Social Media? Quite simply, it’s a radical new opportunity to put yourself “out there” in front of your clients and prospects, to help them solve problems,and position yourself as a potential solution provider, so that when they have an itch they’ll remember that you provide the scratch.
How to Integrate Blogging and Social Media: In 8 Simple Steps
Facebook is changing consumer behavior.
Facebook is, quite simply, social networking at its finest. Not only can you use the platform to interact with family and friends, but from a commercial point of view, it’s great for marketing as well.
Everyone says they want better results.
Blogging and Social Media Sitting in a Tree: K.I.S.S.I.N.G.
