Browsing articles in "Small Business Marketing"

Why Small Business Owners Love Infusionsoft CRM

Mar 6, 2010   //   by Les Proctor   //   CRM Tools, Small Business Marketing, Software & Apps  //  3 Comments

Why do I love Infusionsoft CRM? Let me count the ways…

Infusionsoft CRM

Direct Marketing 2.0

Infusionsoft CRM is simply the most powerful CRM/Marketing Automation tool for small business. There’s nothing better.

It’s like Salesforce.com + ExactTarget + 1ShoppingCart all-in-one.

And for two seats at $299/month, plus $59/month per additional seat, the price cannot be beat.  

Infusionsoft CRM offers you more

You will not find a better all-in-one CRM/Marketing Automation System.  It includes:  (1) CRM (2) Autoresponders (3) Web forms (4) Order forms (5) Sales force automation (6) Shopping cart (7) Affiliate marketing management, and (8) lots, lots more, and what’s best, you can get it all without spending tens of thousands of dollars, or cobbling together other systems that do parts of what Infusionsoft can do (like Salesforce.com + ExactTarget + 1ShoppingCart, which you’d probably spend 5 figures putting it all together anyway).

If you’re looking for a CRM or Marketing Automation System for your Small Business, but haven’t been able to decide which one is best for you, here are 5 good reasons to get off the fence:

5 Reasons to Get Off the Fence and Choose Infusionsoft CRM

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Customer Winback Programs: Are they worth it?

May 13, 2009   //   by Les Proctor   //   Great Ideas, Small Business Marketing  //  1 Comment

Is a Customer Winback Program worth the hassle?

Customer Winback

Seek to understand

Emphatically “Yes”! 

There are lots of reasons, other than the economy, why you might be losing customers. Customers could’ve been frustrated by delays, or aggravated by one bad experience. They could be annoyed by lack of response from you, or seduced away by your competition. 

The point is: “If you are losing customers—do you know why?” 

There’s a big difference between customers who are gone and customers you can win back. Unfortunately, most sales managers and salespeople don’t make that distinction. 

And many executives neglect to direct their managers to ferret out the reasons why customers are defecting. Why? In the rush to get new business—we ignore lost business—even though in many cases the closing ratio for winning back lost customers can be much higher than the ratio for new business. And the reasons for customer defection are vitally important. 

A customer winback program is valuable for three main reasons (1) you win back “lost” revenue (2) you can uncover potential weaknesses in your organization, and (3) you can discover potential threats from the competition. 

4 Steps to Customer Winback Success

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What It Takes to Succeed in Business…

Mar 24, 2009   //   by Les Proctor   //   Great Ideas, Small Business Marketing  //  1 Comment

Do you have what it takes to succeed in business?

What It Takes to Succeed in Business

"You have what it takes"

Yes, you do… if you’ll just get over yourself and do what it takes to succeed in business.  

From my experience, 99% of people have everything they need to succeed.  The only thing holding them back is… themselves.   

It’s all about actions…. creating a presence, promoting yourself, finding someone who has a need, showing them you can fulfill the need, confirming that they understand you can fulfill the need for the price you’re proposing, creating a formal  proposal and closing the deal.  

Yes, it’s important to have a website, business cards, and a cell phone… but you don’t really need a lot more than that.  

The Cowardly Lion had what it takes to succeed in business

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