Why Outsourcing Inbound Marketing is the best option for most Small Businesses

What do you value most?

If you are a small business owner and you read beyond this paragraph, I’m going to share my inexorable logic why outsourcing inbound marketing is the best of all possible options to find new customers for your small business.

If you are a small business owner, what are the two things that you value most?

After speaking and working with many small business owners, and being a small business owner myself, I can tell you without a doubt, the two most valuable things you possess as a small business owner are (1) time and (2) money:

1. Time. There’s just not enough of it. It’s your most valuable resource. With it you create the 2nd most valuable thing which is:
2. Money. It’s scarce. If you invest it, there’s got to be a return on investment, period. The higher the better, so if you can measure it, and improve it, so much the better.

Time and money are your most valuable resources. And everybody wants what you’ve got. That is precisely why Outsourcing Inbound Marketing is the best of possible options for you.

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Are you confused by all the Local Internet Marketing options? You are not alone…

Who's the trusted advisor?

The typical small business owner does not have the time or expertise to effectively manage all the Local Internet Marketing investment options.  

Not only are there more numerous–more complex directory relationships, but pace of the fragmentation in the marketplace is outpacing everyone’s attention span.        

How is a small business owner supposed to keep track of all the different ways to promote their business? Directories, Internet Yellow Pages, Search Engine Optimization, Pay per click Marketing, Blogging, Social Networking, Mobile Advertising, Hyperlocal Advertising Sites–as well as Web Design Issues, Marketing Experiments, ROI Analytics, and all the other time-consuming issues of running a Local Internet Marketing program.           

This is the primary reason so many 3rd-party providers have jumped into the Local Internet Marketing game over the past few years. There is a void to fill. And there’s a desire on the part of small business owners to hand off this business of Local Internet Marketing to a trusted advisor.          

Who ‘s the Local Internet Marketing Expert?

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You want to know how to get better results?

"I don't want to..."

Everyone says they want better results.

So why aren’t companies more adventurous when it comes to trying new things? Do they want to know how to get better results?

It’s the “I hate brocolli” syndrome of marketing and business.

If you ask the average CEO, “What’s the rationale for the way you’re currently marketing your services?”  Many say: “It’s what we’ve always done.”

The sad truth is that many companies are engaging in the same old tried marketing tactics rooted in strategies that were developed eons ago (a.k.a. 2007).  They’re wasting money on tactics that are not rooted in any real, current strategy – or based on the realities of today’s marketplace.

How to get better results: Higher response rates and higher conversions

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Are you looking for ways to Get More out of Pay per click?

Google's not the only game in town

The biggest mistake people make when it comes to Pay per click Marketing is to rely solely on Google Adwords, create one ad, send it to the home page of your website, and choose all the keywords that Google suggests.

That’s a great way to go through your entire budget fast with zero results.

The trick to getting higher higher response rates and clickthroughs on Pay per Click Marketing is to create a separate landing page for each of your top keywords in three easy (but time-consuming) steps.

4 Easy Steps to Get More out of Pay per click

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