Browsing articles in "Inbound Marketing"

The 5 Best Practices of Business Blogging

May 29, 2010   //   by Les Proctor   //   Blog, Demand Generation, Inbound Marketing, Wordpress  //  12 Comments

What are the Best Practices of Business Blogging?

The Best Practices of Business Blogging

Blogging is communicating

Blogging can be a great way to leverage social media to  position yourself as an expert–the “go-to” resource whenever someone has a problem you can solve, but to blog effectively you should follow the best practices of business blogging.

I know that a lot has been written on this subject, but I’m putting up what I consider the top 5 Best Practices of Business Blogging for your review–if you feel I’ve missed something or I’m off the mark, please let me know!

The 5 Best Practices of Business Blogging

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The Conversation Marketing Trend

What is Conversation Marketing, and why is it important?

Conversation MarketingWhile the Internet has brought us a huge, new marketplace with boundless opportunities for success–it’s opened up a whole new world of problems, especially when it comes to marketing and sales.

Every day, we’re deluged with unwanted information about goods and services we’re not looking for.  Otherwise known as ”spam”, it comes in many forms: undifferentiated email blasts, facebook posts, tweets, etc. It overwhelms many potential customers, and if you’re not careful you could break a protocol that will make customers consciously decide not to do business with you. 

Content Marketing and Conversation Marketing  offers a solution.

Conversation Marketing is a Two-Step Process:

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