3 Easy Ways to Get Top Rankings

Do you want to get top rankings for your web pages?

The problem with the Yellow Pages is… they just don’t work like they used to. 

Yellow Page ads are expensive…, plus they tie you even more closely to the phone company. I mean–haven’t we paid enough money to Ma Bell over the years? 

The way to get prospects to call you ready to buy what you’re selling these days is by achieving top rankings for your web pages. Top Rankings help you in two ways (1) you get more targeted traffic to your website, and (2) you’re viewed as being more trustworthy (if you’re top ranked, you must be good, making it easier to sell).

One of my clients–Back Bay Hardware in Boston, MA–wanted to achieve greater search engine visibility to take their business to the next level, so we did three things, which I’m going to share with you: 

Three Really Easy Ways to Get Top Rankings:

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The Best Social Media CRM

Have you looked at Social Media CRM Tools lately?

As marketing folks, we certainly have their work cut out for us–especially in this brave new world of social and new media, where relationship-building is literally everything!

Every small business owner, it would seem, now has a LinkedIn account, a Facebook Page, a Twitter Account, and many of the smaller retailers have Yelp and Foursquare accounts.  How are we supposed to keep up with all this? It can be overwhelming!

Yet manage we must

As Marketers, we’re ultimately graded (and paid) based upon the quantity and quality of qualified leads and sales that we generate through our websites, blog posts, and email blasts.  Our success (or failure) in using Social Media effectively is about  (1) connecting (2) listening (3) engaging, and (4) turning social connections into customers.

Enter Social Media CRM: Social media CRMs are applications that aggregate information on your contacts’ social profiles, making it easier to engage and ultimately influence and educate them to the point where they’re ready to do business with you. That’s why I’ve evaluated several of the the top Social Media CRMs:

Evaluation of Three Social Media CRM Tools:

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How to Transform Old Leads into New Sales

How to Reactivate Leads if your CRM has become the Equivalent of a “Lead Graveyard”

Can you bring them back to life?

Most leads are declared dead prematurely. If this happens at your company, this means your CRM is the equivalent of a “Lead Graveyard”. 

Very often the best sales people are somewhat technology-averse. Your Reps land like a ton of bricks on the “A” leads, and all the other leads are consigned to the dustbin of CRM history. 

Many sales reps, and most telemarketing firms,will give up on a lead after 3  phone calls, so many leads are declared as unqualified without having a single conversation! The supreme irony is that sales reps are continually asking for more leads after ignoring 3 out of every 4 leads produced for them.  

The bad news is that this is potentially a collosal waste of time and money.  The good news is that we, as marketing managers who are tirelessly advocating for our clients’ and employers’ best interests, and reminding everyone about our mutual purpose of increasing sales and profits, can capitalize on this opportunity and reactivate leads through a followup sequence that will bring those dead leads back to life. 

So that’s why I’m sharing a very simple Reactivation Sequence that you can implement to reactivate leads, and bring them back to life: 

How to Reactivate Leads: A Simple Sequence to rescuscitate leads declared dead prematurely: Read more >>