You know the definition of insanity, right? “Doing the same old thing and expecting different results.”

So why do so many companies keep doing the same old thing, and expect anything different? It’s insanity.

If you’d like to break out of the same old routine, and produce some real results you need to try something new.

Here are 12 great marketing ideas you can try in the coming months to achieve better results.

12 Cost-effective Marketing Ideas you can implement to Achieve Better Results

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Everyone says they want better results.

So why aren’t companies more adventurous when it comes to trying new things?

It’s the “I hate brocolli” syndrome of marketing and business.

If you ask the average CEO, “What’s the rationale for the way you’re currently marketing your services?”  Many say: “It’s what we’ve always done.”

The sad truth is that many companies are engaging in the same old tried marketing tactics rooted in strategies that were developed eons ago (a.k.a. 2007).  They’re wasting money on tactics that are not rooted in any real, current strategy – or based on the realities of today’s marketplace.

How to get higher response rates and higher conversions

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Why is everyone talking about “Inbound Marketing?” Who cares about the “Real-time Web?”

Several years ago when Google modified its Pagerank Algorithm, and started factoring in how other influential websites link to yours,  few people really could imagine the explosion of social media engines like Linked-in, Facebook, and Twitter. Your search engine visibility is determined not only by the quality of the content on your website, but by who is linking to you.

Just recently, Google has launched the real-time web. Now more than ever there is an extraordinary opportunity for small businesses to carve out a niche in their social media marketplaces — effectively creating their own channel to communicate with their customers and prospects.

In an article in Huffpost by Manish Mehta, the Vice President, Social Media and Community at Dell Inc. (who can attribute $7 million in sales to Twitter for doing nothing at all!),  Mehta affirms “Social media isn’t a means to further a corporation’s strategy, it’s a means to help determine it.”

Sometimes pictures (or mindmaps) are better than words, so I’ve created a Mindmap that illustrates a general Inbound Marketing/Social Media Strategy.

Inbound Marketing / Social Media Strategy Cashmap for Small Businesses

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When Warren Buffet speaks, people listen.

Recently I happened to catch Warren Buffet on TV talking about how leaders should set business priorities.

Buffet was saying that you should run your business like it’s a family business–one that you are going to hold onto for 100 years, and the #1 thing you should think about is how to build a sustainable competitive advantage, like building “like a moat around your castle.”

If you look back to medieval times, moats were excavated around castles as part of the defensive system–an obstacle immediately outside the walls–and usually they were filled with water.

A good moat made it difficult for your enemy to access your walls with siege weapons, such as towers and battering rams, which needed to be brought up against a wall to work effectively. A water-filled moat made it impossible for your enemy to dig tunnels under your fortifications in order to effect a collapse of the defenses. A good moat protected your castle and everything in it.

The wider your moat, the longer you can protect your profits. The deeper your moat, the more profitable you are.

“Understanding your customers” is key to building a good moat

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