Branding and Positioning Archives

How Outsourcing Inbound Marketing Helps You

Why Outsourcing Inbound Marketing is the best option for most Small Businesses

Outsourcing Inbound Marketing

What do you value most?

If you are a small business owner and you read beyond this paragraph, I’m going to share my inexorable logic why outsourcing inbound marketing is the best of all possible options to find new customers for your small business.

If you are a small business owner, what are the two things that you value most?

After speaking and working with many small business owners, and being a small business owner myself, I can tell you without a doubt, the two most valuable things you possess as a small business owner are (1) time and (2) money:

  1. Time. There’s just not enough of it. It’s your most valuable resource. With it you create the 2nd most valuable thing which is:
  2. Money. It’s scarce. If you invest it, there’s got to be a return on investment, period. The higher the better, so if you can measure it, and improve it, so much the better.

Time and money are your most valuable resources. And everybody wants what you’ve got. That is precisely why Outsourcing Inbound Marketing is the best of possible options for you.

Read the rest of this entry

3 Social Plugins to Gain Likes on your Facebook Page for Business (or 3 Easy Ways to Get People to Like You)

Build a Facebook Page for Business

Even Scrooge "likes" it

Facebook is changing consumer behavior.  

Instead of searching online, consumers and business buyers who have a need are connecting to people they trust, and asking for referral sources. This is why it’s *more important than ever* to be connected, and Build a Facebook Page for Business

As I was writing this post I was trying to come up with a punchy headline, and it occurred me that maybe I ought to write a headline that would appeal to the Ebenezer Scrooge in all of us. I too, was resistant to the social media bandwagon at first, I admit it… Social Media, Bah humbug!  

One this is undeniable though–there are 500 million Facebook users and counting.  

So if you’re a small business owner these days, while you’re counting your pennies and watching every expenditure, you’re also wondering “how do I leverage my network and tap into my market that’s on Facebook?” It’s gotten too big to ignore. That’s why it’s important to know how to Build a Facebook Page for Business

To illustrate how this works, I’m using 3 Facebook plugins that illustrate how you can quickly and easily ”Like” your Facebook page from your website. 

3 Social Plugins to Build a Facebook Page for Business

Read the rest of this entry

Data Recovery