Why Outsourcing Inbound Marketing is the best option for most Small Businesses

What do you value most?

If you are a small business owner and you read beyond this paragraph, I’m going to share my inexorable logic why outsourcing inbound marketing is the best of all possible options to find new customers for your small business.

If you are a small business owner, what are the two things that you value most?

After speaking and working with many small business owners, and being a small business owner myself, I can tell you without a doubt, the two most valuable things you possess as a small business owner are (1) time and (2) money:

1. Time. There’s just not enough of it. It’s your most valuable resource. With it you create the 2nd most valuable thing which is:
2. Money. It’s scarce. If you invest it, there’s got to be a return on investment, period. The higher the better, so if you can measure it, and improve it, so much the better.

Time and money are your most valuable resources. And everybody wants what you’ve got. That is precisely why Outsourcing Inbound Marketing is the best of possible options for you.

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Ultimate List of WordPress Plugins for Direct Marketing 2.0

It's a work in process

 The greatest thing about WordPress is that it’s open source, and there’s a huge community built around designing and developing WordPress Websites.       

Used by over 300 of the 10,000 biggest websites on the Internet, WordPress is the most popular blog software in use today.  It has a rich plugin architecture which allows users and developers to extend its functionality beyond the features that come as part of the base install–at last count there are 10,872 different plugins!      

In fact, there’s a plugin for almost every kind of functionality I’ve ever wanted or imagined to add to any of my blogs.  Undoubtedly you have seen blog posts claiming to be the Ultimate List of WordPress Plugins, but here is my very own Ultimate List of WordPress Plugins that I have used or tested, and use regularly in many of my websites.    

My Ultimate List of WordPress Plugins Read the rest of this entry

Do you have a compromised WordPress Website?

Have you been hacked recently?

If you have a compromised WordPress Website that has been hacked recently and affected by malware, you are not alone, particularly if you’re on a shared server (like the Rackspace Cloud, or Godaddy for example).

These attacks are not specific to any particular hosting company or to WordPress. These malware attacks can affect any website running out-dated software hosted by any company.

I have 20+ WordPress websites hosted on The Rackspace Cloud (about which by the way I am a “raving fan”). And several of my sites, along with innumerable others, were the target of malicious hackers. Rackspace has been great throughout this whole process. And they reminded me ‘why it’s important to implement security measures in the first place‘ and keep my software updated with the most recent patches.

An ‘ounce of prevention is definitely worth a pound of cure’. But what are you supposed to do if you’ve been hacked? How do you fix a compromised WordPress Website?

How to fix a compromised WordPress website

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What are the Best Practices of Business Blogging?

Blogging is communicating

Blogging can be a great way to leverage social media to  position yourself as an expert–the “go-to” resource whenever someone has a problem you can solve, but to blog effectively you should follow the best practices of business blogging.

I know that a lot has been written on this subject, but I’m putting up what I consider the top 5 Best Practices of Business Blogging for your review–if you feel I’ve missed something or I’m off the mark, please let me know!

The 5 Best Practices of Business Blogging

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