Browsing articles in "Blog"

Why and How to Create a Gravatar

Oct 28, 2009   //   by Les Proctor   //   Wordpress  //  1 Comment

Why and How to create a Gravatar

How to Create a Gravatar A ‘Gravatar’ is a ’Globally Recognized Avatar’.

An avatar is an icon or a little picture you see next to comments in a website, and is used to or distinguish yourself from others. In other words, a Gravatar is an Avatar you can take with you. Created by Tom Werner, and available at www.gravatar.com, gravatars make it possible for a person to have one avatar across the entire web.

Why is this important?

One of the factors in achieving higher search engine rankings for your website is what’s referred to as “off-page optimization,” which is determined to a large part by how many influential websites with a high page rank link back to your website.

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Customer Winback Programs: Are they worth it?

May 13, 2009   //   by Les Proctor   //   Great Ideas, Small Business Marketing  //  1 Comment

Is a Customer Winback Program worth the hassle?

Customer Winback

Seek to understand

Emphatically “Yes”! 

There are lots of reasons, other than the economy, why you might be losing customers. Customers could’ve been frustrated by delays, or aggravated by one bad experience. They could be annoyed by lack of response from you, or seduced away by your competition. 

The point is: “If you are losing customers—do you know why?” 

There’s a big difference between customers who are gone and customers you can win back. Unfortunately, most sales managers and salespeople don’t make that distinction. 

And many executives neglect to direct their managers to ferret out the reasons why customers are defecting. Why? In the rush to get new business—we ignore lost business—even though in many cases the closing ratio for winning back lost customers can be much higher than the ratio for new business. And the reasons for customer defection are vitally important. 

A customer winback program is valuable for three main reasons (1) you win back “lost” revenue (2) you can uncover potential weaknesses in your organization, and (3) you can discover potential threats from the competition. 

4 Steps to Customer Winback Success

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What It Takes to Succeed in Business…

Mar 24, 2009   //   by Les Proctor   //   Great Ideas, Small Business Marketing  //  1 Comment

Do you have what it takes to succeed in business?

What It Takes to Succeed in Business

"You have what it takes"

Yes, you do… if you’ll just get over yourself and do what it takes to succeed in business.  

From my experience, 99% of people have everything they need to succeed.  The only thing holding them back is… themselves.   

It’s all about actions…. creating a presence, promoting yourself, finding someone who has a need, showing them you can fulfill the need, confirming that they understand you can fulfill the need for the price you’re proposing, creating a formal  proposal and closing the deal.  

Yes, it’s important to have a website, business cards, and a cell phone… but you don’t really need a lot more than that.  

The Cowardly Lion had what it takes to succeed in business

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