3 Easy Ways to Get Top Rankings

Do you want to get top rankings for your web pages?

The problem with the Yellow Pages is… they just don’t work like they used to. 

Yellow Page ads are expensive…, plus they tie you even more closely to the phone company. I mean–haven’t we paid enough money to Ma Bell over the years? 

The way to get prospects to call you ready to buy what you’re selling these days is by achieving top rankings for your web pages. Top Rankings help you in two ways (1) you get more targeted traffic to your website, and (2) you’re viewed as being more trustworthy (if you’re top ranked, you must be good, making it easier to sell).

One of my clients–Back Bay Hardware in Boston, MA–wanted to achieve greater search engine visibility to take their business to the next level, so we did three things, which I’m going to share with you: 

Three Really Easy Ways to Get Top Rankings:

Read more >>

The Best Social Media CRM

Have you looked at Social Media CRM Tools lately?

As marketing folks, we certainly have their work cut out for us–especially in this brave new world of social and new media, where relationship-building is literally everything!

Every small business owner, it would seem, now has a LinkedIn account, a Facebook Page, a Twitter Account, and many of the smaller retailers have Yelp and Foursquare accounts.  How are we supposed to keep up with all this? It can be overwhelming!

Yet manage we must

As Marketers, we’re ultimately graded (and paid) based upon the quantity and quality of qualified leads and sales that we generate through our websites, blog posts, and email blasts.  Our success (or failure) in using Social Media effectively is about  (1) connecting (2) listening (3) engaging, and (4) turning social connections into customers.

Enter Social Media CRM: Social media CRMs are applications that aggregate information on your contacts’ social profiles, making it easier to engage and ultimately influence and educate them to the point where they’re ready to do business with you. That’s why I’ve evaluated several of the the top Social Media CRMs:

Evaluation of Three Social Media CRM Tools:

Read more >>

Inbound Marketing: Save Time and Make More Money

Why Outsourcing Inbound Marketing is the best option for most Small Businesses

What do you value most?

If you are a small business owner and you read beyond this paragraph, I’m going to share my inexorable logic why outsourcing inbound marketing is the best of all possible options to find new customers for your small business.

If you are a small business owner, what are the two things that you value most?

After speaking and working with many small business owners, and being a small business owner myself, I can tell you without a doubt, the two most valuable things you possess as a small business owner are (1) time and (2) money:

1. Time. There’s just not enough of it. It’s your most valuable resource. With it you create the 2nd most valuable thing which is:
2. Money. It’s scarce. If you invest it, there’s got to be a return on investment, period. The higher the better, so if you can measure it, and improve it, so much the better.

Time and money are your most valuable resources. And everybody wants what you’ve got. That is precisely why Outsourcing Inbound Marketing is the best of possible options for you.

Read more >>