What’s Inbound Marketing and Web 2.0, exactly?
Why is everyone talking about Inbound Marketing and Web 2.0? Who cares about the “Real-time Web?”
Several years ago when Google modified its Pagerank Algorithm, and started factoring in how other influential websites link to yours, few people really could imagine the explosion of social media engines like Linked-in, Facebook, and Twitter. Your search engine visibility is determined not only by the quality of the content on your website, but by who is linking to you.
Just recently, Google has launched the real-time web. Now more than ever there is an extraordinary opportunity for small businesses to carve out a niche in their social media marketplaces — effectively creating their own channel to communicate with their customers and prospects.
In an article in Huffpost by Manish Mehta, the Vice President, Social Media and Community at Dell Inc. (who can attribute $7 million in sales to Twitter for doing nothing at all!), Mehta affirms “Social media isn’t a means to further a corporation’s strategy, it’s a means to help determine it.”
Sometimes pictures (or mindmaps) are better than words, so I’ve created a Mindmap that illustrates a general Inbound Marketing/Social Media Strategy.
Inbound Marketing and Web 2.0 Strategy for Small Businesses
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