Browsing articles in "CRM Tools"

Inbound Marketing: Save Time and Make More Money

Aug 26, 2010   //   by Les Proctor   //   Blog, CRM Tools, Demand Generation, Inbound Marketing  //  1 Comment

Why Outsourcing Inbound Marketing is the best option for most Small Businesses

Outsourcing Inbound Marketing

What do you value most?

If you are a small business owner and you read beyond this paragraph, I’m going to share my inexorable logic why outsourcing inbound marketing is the best of all possible options to find new customers for your small business.

If you are a small business owner, what are the two things that you value most?

After speaking and working with many small business owners, and being a small business owner myself, I can tell you without a doubt, the two most valuable things you possess as a small business owner are (1) time and (2) money:

  1. Time. There’s just not enough of it. It’s your most valuable resource. With it you create the 2nd most valuable thing which is:
  2. Money. It’s scarce. If you invest it, there’s got to be a return on investment, period. The higher the better, so if you can measure it, and improve it, so much the better.

Time and money are your most valuable resources. And everybody wants what you’ve got. That is precisely why Outsourcing Inbound Marketing is the best of possible options for you.

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The Conversation Marketing Trend

What is Conversation Marketing, and why is it important?

Conversation MarketingWhile the Internet has brought us a huge, new marketplace with boundless opportunities for success–it’s opened up a whole new world of problems, especially when it comes to marketing and sales.

Every day, we’re deluged with unwanted information about goods and services we’re not looking for.  Otherwise known as ”spam”, it comes in many forms: undifferentiated email blasts, facebook posts, tweets, etc. It overwhelms many potential customers, and if you’re not careful you could break a protocol that will make customers consciously decide not to do business with you. 

Content Marketing and Conversation Marketing  offers a solution.

Conversation Marketing is a Two-Step Process:

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Why Small Business Owners Love Infusionsoft CRM

Mar 6, 2010   //   by Les Proctor   //   CRM Tools, Small Business Marketing, Software & Apps  //  3 Comments

Why do I love Infusionsoft CRM? Let me count the ways…

Infusionsoft CRM

Direct Marketing 2.0

Infusionsoft CRM is simply the most powerful CRM/Marketing Automation tool for small business. There’s nothing better.

It’s like Salesforce.com + ExactTarget + 1ShoppingCart all-in-one.

And for two seats at $299/month, plus $59/month per additional seat, the price cannot be beat.  

Infusionsoft CRM offers you more

You will not find a better all-in-one CRM/Marketing Automation System.  It includes:  (1) CRM (2) Autoresponders (3) Web forms (4) Order forms (5) Sales force automation (6) Shopping cart (7) Affiliate marketing management, and (8) lots, lots more, and what’s best, you can get it all without spending tens of thousands of dollars, or cobbling together other systems that do parts of what Infusionsoft can do (like Salesforce.com + ExactTarget + 1ShoppingCart, which you’d probably spend 5 figures putting it all together anyway).

If you’re looking for a CRM or Marketing Automation System for your Small Business, but haven’t been able to decide which one is best for you, here are 5 good reasons to get off the fence:

5 Reasons to Get Off the Fence and Choose Infusionsoft CRM

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