About

About Les Proctor Direct

I work with executives and managers at at small and medium-sized businesses–real people who have a *big need* to accomplish results with limited resources. Drawing on my background in Direct Marketing, I help them set priorities, accomplish their goals, and make more money–with ideas and actions that produce results.

Why Direct Marketing?

Direct Marketing is measurable. And since it’s measurable, you can distinguish good marketing dollars from dollars that could be better spent. Which then allows you to reallocate funds from what’s not working to what is working–and maximize the effectiveness of your marketing budget…, and significantly impact your sales and profitability.

Professional Direct Marketing

My professional background as a Direct Marketing Professional includes a track record of cost-effective marketing management and implementation–and a reputation for exerting leadership, delivering value, and being a versatile team player.

• LEADERSHIP: Increase your ROI – by measuring results and prioritizing allocation of marketing dollars towards projects that achieve higher returns.
• VALUE: Boost your revenues and your profitability – using tried-and-true direct marketing techniques to find, keep, & grow customers.
• VERSATILITY: Save time and money – with tactical creative and technical skills to manage projects on-time and on-budget.

Coordinate your budget and your marketing to achieve strategic objectives 

When you use your response analysis/information regarding return-on-investments—and coordinate the budgetary process with the costs associated with attaining your strategic objectives—that’s when marketing is transformed into your most powerful tool.

If you’d like to develop a practical program to achieve your objectives, however aggressive they may be, please contact me.

Sincerely,

Les Proctor

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