Do you want to get top rankings for your web pages?
The problem with the Yellow Pages is… they just don’t work like they used to.
Yellow Page ads are expensive…, plus they tie you even more closely to the phone company. I mean–haven’t we paid enough money to Ma Bell over the years?
The way to get prospects to call you ready to buy what you’re selling these days is by achieving top rankings for your web pages. Top Rankings help you in two ways (1) you get more targeted traffic to your website, and (2) you’re viewed as being more trustworthy (if you’re top ranked, you must be good, making it easier to sell).
One of my clients–Back Bay Hardware in Boston, MA–wanted to achieve greater search engine visibility to take their business to the next level, so we did three things, which I’m going to share with you:
Three Really Easy Ways to Get Top Rankings:
1.) Sign up for a Universal Business Listing
With a UBL, you can list once, and be found everywhere, and you don’t even need a land-line. If you use your cell phone for your business–you can use that. And it’s only $49 bucks/year.
UBL distributes your batch client listings to all the major Search and Directory outlets – hundreds in total. These include:
- Search Engines such as Google, Yahoo, MSN
- Online Yellow Pages such as Superpages, Yellowpages.com
- Portals and Guides such as AOL, CitySearch
- Databases like infoUSA and Acxiom
- Cell Phones and Mobile devices such as BlackBerry and iPhone
- 411 Directory Assistance
- In-Car GPS Navigation
- Telematics such as OnStar
The Result? Take a look. They are listing “B” in Google Maps
The downside? The result may differ a bit depending on your proximity to the center of your geographic location. But at the very least, your information is accurate everywhere!
2.) Create a Wordpress Website with All-in-one SEO (WordPress Plugin)
All-in-One SEO makes Search Engine Optimization easy by optimizing keyword phrases on each page of your website, which gives your website a boost in the search engine rankings, and increases traffic to your website.
In this case we’re trying to not only achieve top rankings for search terms like “Hardware Store Back Bay”, “Hardware Store 02116″, but also “Hardware Store Boston”.
What is a “Keyword Phrase?” ~ Just in case you are not 100% sure about what a keyword phrase is, this is the word or phrase that someone will type into Google when they’re searching for information.
3.) Optimize your Web Pages using the SEO Pressor Plugin
SEO Pressor is a handy little On-Page Optimization Wordpress Plugin that forces you to choose one keyword phrase per page, and reminds you to do all the right things to optimize your web pages (proper use of Title Tags, Header tags, Alt tags, Hyperlink Text–boring SEO stuff), tells you your keyword density, and provides you a score that serves as a guideline for improvement.
It’s really awesome and I use it on all my websites!
You can see the search engine ranking analysis for Back Bay Hardware in greater detail by clicking the image above.
The Result? Back Bay Hardware is #1 for the Key Phrase “Hardware Store Boston” on Yahoo, Bing, and Google.
By the way, you get the best results if you do a little keyword research prior to setting up your UBL – Universal Business Listing. If you’d like I can have one of my guys do it for you for $299.00. If you fill out this form we can have your listing updated in 2-3 business days.
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