5 Easy Tips to Create a Better Linked-in Profile

How do you Create a Better Linked-in Profile?

While Linked-in is acknowledged as the premier business-oriented social networking site, many people look at it as a simple online CV or resume.     

But Linked-in is greatly underrated as a place to showcase your talents, grow your capabilities, and develop new business opportunities.  It is certainly worth your time to build a better-Linked-in Profile.   

I know for a fact that many Human Resource Professionals use Linked-in to help find and screen candidates. If you’re a job seeker, your should optimize your Linked-in Profile–just in case someone is looking for someone like you at this very moment.  If you’re a manager or an executive, you should take time to create a Better Linked-in Profile–to put your best foot forward.     

I realize there are many blog posts out there about how to Build a Better Linked-in Profile, but I put together the 5 main things that I do whenever I update someone’s Linked-in Profile. These 5 things will help you (1) connect with others and let them connect with you (2) collect and share information that’s important to you, and (3) to showcase your own content that positions you as the expert, so that when a client or prospect has a need they call you first.     

5 Easy Tips to Create a Better Linked-in Profile

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What Lean Marketing Means to Me

What is Lean Marketing, exactly?

Improve your marketing

Everyone’s looking for results. 

Is there a sure-way method to find them?  

Yes–if you take the time to measure your results, which many companies are simply too busy to do.  

“You can’t improve what you  can’t measure.” 

Many companies think they’re practicing “Direct Marketing” without taking the time to measure and report the results… they enjoy the results, but they don’t try to figure out how they could do better. 

Like Direct Marketing, Lean Marketing is targeted, personalized, measurable, but most importantly, it’s improveable.  

As consumers, and as business managers, we’ve all seen successful examples of Direct Marketing. You go to your mailbox, open your mail, and there’s a letter that stands out — it comes from a real person directly to you with an offer designed to delight you and make you want to respond.  

As marketers, if you use Direct Marketing regularly, you know that for every $1.00 you spend you can get $20.00 back, or $24.63, or whatever. Predictable return on investment helps you with your budgeting, your cash management, and your profitability.  

Lean Marketing is Continual Improvement applied to Marketing

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How to Fix a Compromised WordPress Website

Do you have a compromised WordPress Website?

Have you been hacked recently?

If you have a compromised WordPress Website that has been hacked recently and affected by malware, you are not alone, particularly if you’re on a shared server (like the Rackspace Cloud, or Godaddy for example).

These attacks are not specific to any particular hosting company or to WordPress. These malware attacks can affect any website running out-dated software hosted by any company.

I have 20+ WordPress websites hosted on The Rackspace Cloud (about which by the way I am a “raving fan”). And several of my sites, along with innumerable others, were the target of malicious hackers. Rackspace has been great throughout this whole process. And they reminded me ‘why it’s important to implement security measures in the first place‘ and keep my software updated with the most recent patches.

An ‘ounce of prevention is definitely worth a pound of cure’. But what are you supposed to do if you’ve been hacked? How do you fix a compromised WordPress Website?

How to fix a compromised WordPress website

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