Facebook is changing consumer behavior.

Instead of searching online, consumers and business buyers who have a need are connecting to people they trust and asking for referral sources. This is why it’s *more important than ever* to be connected.

As I was writing this post I was trying to come up with a punchy headline, and it occurred me that maybe I ought to write a headline that would appeal to the Ebenezer Scrooge in all of us. I too, was resistant to the social media bandwagon at first, I admit it… I didn’t get it.

One this is undeniable though–there are 500 million Facebook users and counting.  

So if you’re a small business owner these days, while you’re counting your pennies and watching every expenditure, you’re also wondering “how do I leverage my network and tap into my market that’s on Facebook?”

To illustrate how this works, I’m using 3 Facebook plugins that illustrate how you can quickly and easily ”Like” my Facebook Page.  Is that self-serving of me? Yes–absolutely! But I’m also helping you, so it’s a win-win!

3 Social Plugins to help you Build your Facebook Page

Like Box - The Like Box you to attract and gain “Likes” from your website. The Like Box enables users to see how many users already like your Facebook page (including their friends), read recent posts from the page, and like the page with one click (I am using the “Like Box” in the right sidebar of this website under Measurable Marketing Tips).

Like Button – The Like button lets a user share your content with their friends on Facebook. When the user clicks the Like button on your site, a story appears in the user’s friends’ News Feed with a link back to your website.

Share Button - The Share Button is the easiest way to allow your content to be shared on Facebook. If you click this button it will share this post with all your friends.

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Ok, so hopefully you’ll see how easy this is to get people to “like” you–even if you are an old Scrooge.

Happy Facebooking, and “God Bless us everyone.”

Note: I’ve included links to the code for each of these buttons, so you can forward this post to your web developer, and put the button you’d like on your website.  Or if you don’t have a web developer, please feel free to contact me. I’d be glad to help.

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Filed under: Branding and Positioning • Inbound Marketing • Lead Generation and Nurturing • Social Media

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