Gaining Likes on your Facebook Page for Business

3 Social Plugins to Gain Likes on your Facebook Page for Business (or 3 Easy Ways to Get People to Like You)

Even Scrooge "likes" it

Facebook is changing consumer behavior.  

Instead of searching online, consumers and business buyers who have a need are connecting to people they trust, and asking for referral sources. This is why it’s *more important than ever* to be connected, and Build a Facebook Page for Business. 

As I was writing this post I was trying to come up with a punchy headline, and it occurred me that maybe I ought to write a headline that would appeal to the Ebenezer Scrooge in all of us. I too, was resistant to the social media bandwagon at first, I admit it… Social Media, Bah humbug!  

One this is undeniable though–there are 500 million Facebook users and counting.  

So if you’re a small business owner these days, while you’re counting your pennies and watching every expenditure, you’re also wondering “how do I leverage my network and tap into my market that’s on Facebook?” It’s gotten too big to ignore. That’s why it’s important to know how to Build a Facebook Page for Business. 

To illustrate how this works, I’m using 3 Facebook plugins that illustrate how you can quickly and easily ”Like” your Facebook page from your website. 

3 Social Plugins to Build a Facebook Page for Business

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How *Not* to Promote a Facebook Page

Do you want to promote a Facebook Page?

Don't administer promotions on the wall

Facebook is, quite simply, social networking at its finest. Not only can you use the platform to interact with family and friends, but from a commercial point of view, it’s great for marketing as well. 

It is a Marketer’s dream… You can connect with more than 500 million potential customers, you can choose your audience by location, age and interests… all with easy-to-target, self-reported demographics that are up-to-date and accurate. 

If you own a business, or are responsible for marketing one, you’re right to think about creating a Facebook Page (formerly a Fan Page) and build community around your business. And you’re right to think about using a drawing, contest, or sweepstakes to promote a Facebook Page and “gain likes” (grow your Fan base). 

How to Promote a Facebook Page: Be aware of the rules and regulations

It’s grown so much so quickly there’s still confusion about what you can and cannot do to promote a Facebook Page. 

For example, it is against Facebook’s promotional guidelines to post this offer on the wall of your fan page: 

“Like us and Win a $250 Shopping Spree (or some other prize)”

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