Ogilvy Magazine Ad

Jan 20, 2010   //   by Les Proctor    Ads, Portfolio  //  No Comments

GFSI-AD

Client: QMI – SAI Global

Challenge: Create a Magazine Ad to Promote their Free Food Safety Webinars.

Services: Copywriting, Graphic Design and Layout.

Additonal Information: I used two classic formulas: one for copywriting, and the other for the layout. The AIDA formula stands for Attention, Interest, Desire, Call to Action. The “Ogilvy” layout includes a Graphic, a Caption, a Headline, Lede/Body Copy, and a Response Box for the Call to Action.

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About Les Proctor

I'm a marketing consultant and I work with executives and and managers at small to medium-sized companies–real people who have a *big need* to do a lot with limited resources. I help them accomplish their goals and make more money with ideas and actions that produce results.

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