small_wordpressI love WordPress, and others small business owners and marketers should too.

Over the past two years, it has become my web design platform of choice.

“Why?” You might ask….

Simply because a WordPress website can do everything an old-fashioned website can do, and about 100 times more.

10 Reasons Small Business Owners Love WordPress

Here are ten excellent reasons why, if you are looking for a website, you should choose a WordPress as your publishing platform:

  1. Easy to use — If you can operate Microsoft Word, you can probably use WordPress.
  2. Flexible — Wordpess themes can be easy to modify, and hundreds of plugins and widgets make it easy to customize your website/blog.
  3. Full-fledged content management system — although it’s thought of as a blogging platform, it’s really so much more.
  4. No software required – Do you have a mini laptop and wireless connection? Blog from the airport in between planes.
  5. Design it once and forget it — and you can blog to your heart’s content for years without ever going out of style. 
  6. Easily add an e-commerce — it’s easy to accept credit cards via Google Checkout, Paypal, or accept credit cards via Authorize.net
  7. Completely customize your site –  start with a theme like Hybrid or Flexibility and modify the theme so it’s uniquely yours.
  8. Achieve top search engine visiblity — optimize it for search engines and get your prospects to call you when they have a need. 
  9. Get social / learn more about your customers and prospects — because a blog is designed to be more interactive than a static website, and can integrate with Linked-in, Facebook, and Twitter.
  10. Trick it out — with Hundreds and hundreds of plugins to customize the functionality of your website/blog so that it fits your unique needs!

Thesse are 10 excellent reasons why small business owners should love WordPress. Not to menation that it’s cheaper, easier to implement, and easier to maintain.

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Filed under: Marketing Strategy • Small Business Marketing • Web Design

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