Make Sure your Website is Selling not Telling

Once you’ve established a unique identity, you need to create a web presence that works for you 24 hours a day, 7 days a week, 365 days a year with an offer that engages your prospects and prompts them to contact you.

How do you get your prospects to engage with you? Top search engine rankings are nice, but it really doesn’t matter if you’re not converting traffic into inquiries, and inquries into sales.

Here’s the secret: “It’s not about you.”

Most websites are guilty of the biggest strategic copywriting blunder

People like to talk about themselves. And they love people who empathize with them, and who show they’re good listeners. On the flip side, people do not like braggarts, and people, ironically, who focus only on themselves.

If you focus on your prospects: their problems, their worries, their desires. And if you show show them in your content that you can help them solve their problems, alleviate their worries…, and help them achieve their desires, then your customers will love you.

I’m not saying you shouldn’t have a profile company profile listing your qualifications, but telling your prospects on a constant basis why they should pick you can be boring.

Focus on your customers and prospects

So in your website copy you should:

1. Focus on your prospect’s problems
2. Present a solution to the problem
3. Illustrate how you can solve the problem

What’s the problem? > There is a solution to the problem > You are the solution

Be a good listener

If your customers and prospects feel like you really care about them, then they are going to like you. And if they like you, they are more likely to contact you, to purchase from you, and to continue doing business with you.

So show you care by listening and focusing on your customers and prospects rather than yourself. You are the one who will benefit the most.

You might also like:

• December 8, 2009 -- 10 Reasons Small Business Owners Love Wordpress
• March 6, 2010 -- Why Small Business Owners Love Infusionsoft
• January 25, 2010 -- 12 Marketing Ideas to Achieve Better Results

Tagged with: 365 Days • Blunder • Braggarts • Company Profile • Desires • Doing Business • Flip Side • Good Listener • Inquiries • Inquries • Listeners • Love • People • problem • Profile Company • Prospects • Search Engine Rankings • solution • Top Search Engine • Traffic • Web Presence • Worries

Filed under: Lead Generation and Nurturing • Practical tips • Web Design

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