google-adwordsThe biggest mistake people make when it comes to Google Adwords is to create one ad, send it to the home page of your website, and choose all the keywords that Google Adwords suggests.

That’s a great way to go through your entire budget fast with zero results.

The trick to getting higher higher response on pay-per-click ads is to create a separate landing page for each of your top keywords in three easy (but time-consuming) steps.

3 Easy Steps to Better Pay-Per-Click Results

  1. First, discover which keywords are driving the most traffic. If you have 100 keywords in your campaign, chances are that 20% of them are driving 80% of the traffic (or more like 10% of the keywords are driving 90% of the traffic). Turn off the non-performing keywords.
  2. Second, create a separate landing page for each logical grouping of the remaining 10 or 20 keywords. Make sure that the headline and the offer of the landing page matches the ad to reduce your bounce rates and increase your conversions.
  3. Third, and this is something many people forget to do, but is to filter out the negative keywords to fight the “My Simon effect (people looking for something for nothing: “free, cheap, affordable, and low cost”).

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A successful pay-per-click campaign requires a process similar to that used traditional marketing.

The process involves strategic planning, creative development, results analysis, and mindful execution.

Your success (or failure) is dependent on the critical analysis and thinking that your efforts, as well as the reassessment of the results following each set of efforts.

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Filed under: Lead Generation and Nurturing • Pay-per-click Advertising • Practical tips

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