How to Get More out of Pay per click Marketing

Nov 10, 2009   //   by Les Proctor    Uncategorized  //  No Comments

Are you looking for ways to Get More out of Pay per click?

Get More out of Pay per click Marketing

Google's not the only game in town

The biggest mistake people make when it comes to Pay per click Marketing is to rely solely on Google Adwords, create one ad, send it to the home page of your website, and choose all the keywords that Google suggests.

That’s a great way to go through your entire budget fast with zero results.

The trick to getting higher higher response rates and clickthroughs on Pay per Click Marketing is to create a separate landing page for each of your top keywords in three easy (but time-consuming) steps.

4 Easy Steps to Get More out of Pay per click

  1. First, discover which keywords are driving the most traffic. If you have 100 keywords in your campaign, chances are that 20% of them are driving 80% of the traffic (or more like 10% of the keywords are driving 90% of the traffic). Turn off the non-performing keywords.
  2. Second, create a separate landing page for each logical grouping of the remaining 10 or 20 keywords. Make sure that the headline and the offer of the landing page matches the ad to reduce your bounce rates and increase your conversions.
  3. Third, and this is something many people forget to do, but is to filter out the negative keywords to fight the “My Simon effect (people looking for something for nothing: “free, cheap, affordable, and low cost”).
  4. Fourth, manage your ads across all Pay per Click Networks, including Google Adwords, Yahoo, Microsoft Ad Center, and Facebook.

How to Get Great Leads
Get 50 new inquiries per day.
Customized plan. Results guaranteed.
www.howtogetgreatleads.com/ppc

To get more out of Pay per click Marketing, it requires a process similar to that used traditional marketing. The process involves strategic planning, creative development, results analysis, and mindful execution–and is the way to Get More out of Pay per click.

Your success (or failure) is dependent on the critical analysis and thinking that your efforts, as well as the reassessment of the results following each set of efforts.

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If you need someone to help you Get More out of Pay per click Marketing, please contact me today.

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About Les Proctor

I'm a marketing consultant and I work with executives and and managers at small to medium-sized companies–real people who have a *big need* to do a lot with limited resources. I help them accomplish their goals and make more money with ideas and actions that produce results.

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