How to Get More out of Pay per click Marketing

Are you looking for ways to Get More out of Pay per click?

Google's not the only game in town

The biggest mistake people make when it comes to Pay per click Marketing is to rely solely on Google Adwords, create one ad, send it to the home page of your website, and choose all the keywords that Google suggests.

That’s a great way to go through your entire budget fast with zero results.

The trick to getting higher higher response rates and clickthroughs on Pay per Click Marketing is to create a separate landing page for each of your top keywords in three easy (but time-consuming) steps.

4 Easy Steps to Get More out of Pay per click

Read more >>

If Something’s Going Wrong, Look at your Offer

The offer

Direct Marketing Old Timers will tell you that the success or failure of any marketing program is attributable to:

• 40% the list,
• 40% the offer, and
• 20% for everything else , i.e., copy, creative, timing, etc.

If you’re not getting the response you think you should be getting, look at the offer first.

The strategic process in old-fashioned Direct Marketing is matching up the right list with the right offer… segmenting the list into micro-segments (or “splits”), and tailoring specialized offers to make the offer more relevant. 

The 3R’s: It’s not Reading, Writing, and Arithmetic, but…

Read more >>