Direct Response Ad

Oct 23, 2009   //   by Les Proctor    Ads, Portfolio  //  1 Comment

Client: QMI

Challenge: To create a Direct Response Ad to drive new customers.

Services: Strategy, Copywriting, Graphic Design; used a variation of the “Ogilvy” with headline, image, caption, lede and benefits-oriented body copy with a relevant offer. Also wrote the White Paper.

About Les Proctor

I'm a marketing consultant and I work with executives and and managers at small to medium-sized companies–real people who have a *big need* to do a lot with limited resources. I help them accomplish their goals and make more money with ideas and actions that produce results.

1 Comment

  • Meltzer Media October 29, 2010 at 10:36 am

    Thanks for sharing the layout for your ad. It would be great if you had numbers to show how effective this ad became.

    Reply

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