Browsing articles from "October, 2009"

Why and How to Create a Gravatar

Oct 28, 2009   //   by Les Proctor   //   Wordpress  //  1 Comment

Why and How to create a Gravatar

How to Create a Gravatar A ‘Gravatar’ is a ’Globally Recognized Avatar’.

An avatar is an icon or a little picture you see next to comments in a website, and is used to or distinguish yourself from others. In other words, a Gravatar is an Avatar you can take with you. Created by Tom Werner, and available at www.gravatar.com, gravatars make it possible for a person to have one avatar across the entire web.

Why is this important?

One of the factors in achieving higher search engine rankings for your website is what’s referred to as “off-page optimization,” which is determined to a large part by how many influential websites with a high page rank link back to your website.

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Tradeshow Tabletop Graphics

Oct 23, 2009   //   by Les Proctor   //   Portfolio, Tradeshows  //  No Comments

Tabletop Booth

Client: QMI – SAI Global

Challenge: Create a Series of Tradeshow Graphics with the new QMI – SAI Global branding.

Services: Recommended Nomadic Booths. Graphic Design for Booths, Tabletops, and Bannerstands.

Direct Response Ad

Oct 23, 2009   //   by Les Proctor   //   Ads, Portfolio  //  1 Comment

Client: QMI

Challenge: To create a Direct Response Ad to drive new customers.

Services: Strategy, Copywriting, Graphic Design; used a variation of the “Ogilvy” with headline, image, caption, lede and benefits-oriented body copy with a relevant offer. Also wrote the White Paper.

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