How to Get More Referrals
Reward your customers for referrals
Everyone wants referrals. They can be the easiest customers to sell.
To get a consistent flow of referrals, you have to have a system in place.
The first and most fundamental key to getting referrals is making sure that you are completely satisfying your current customers.
You must provide a great service, and it helps if you’re so good that your customers want to brag about you. The kinds of referrals you’ll get from this are “buzz” referrals.
Next, you need to create a system where your customers refer others to you by “conditioned reflex.” This does not happen by accident. You have to be constantly top of mind when the referral situation arises, so the person referring the business simply reacts to the referral opportunity without even thinking about it.
