Comments on: Customer Winback Programs: Are they worth it? http://www.lesproctordirect.com/2009/05/customer-winbacks-is-it-worth-it/ Small Business | Wordpress Marketing 2.0 Software & Apps Wed, 19 Oct 2011 10:13:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Art Williams http://www.lesproctordirect.com/2009/05/customer-winbacks-is-it-worth-it/#comment-389 Art Williams Wed, 19 Oct 2011 10:13:00 +0000 http://www.lesproctordirect.com/?p=333#comment-389 Yeah Les, you're right about the value of Customer Winback campaigns. We do them in the call center business too (that I'm in) but we don't think companies realize how valuable the information can be and how easily affordable it is to use our Philippines call centers (we manage several) to get that information. It's just like Military Intelligence in the Army....being 'in the dark' about what's going on on the battlefield can get deadly expensive. Regards, Art CMO Piton-Global Yeah Les, you’re right about the value of Customer Winback campaigns. We do them in the call center business too (that I’m in) but we don’t think companies realize how valuable the information can be and how easily affordable it is to use our Philippines call centers (we manage several) to get that information. It’s just like Military Intelligence in the Army….being ‘in the dark’ about what’s going on on the battlefield can get deadly expensive.

Regards,
Art
CMO
Piton-Global

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